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SMS vs. Push: How Personalization Supercharges Customer Loyalty

SMS vs. Push: How Personalization Supercharges Customer Loyalty

by Andrew Steele | Sep 13, 2021 | Blog, Competition, Personalization, Restaurant Industry

Andrew Steele Blog | Competition | Personalization | Restaurant Industry SMS vs. Push: How Personalization Supercharges Customer Loyalty Why Adding Push To Your Mobile App’s Capabilities Is A Must   Restaurants have historically relied on SMS as the primary...
Email Is Being Replaced by Push Notifications. (And that’s a good thing.)

Email Is Being Replaced by Push Notifications. (And that’s a good thing.)

by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Personalization, Proximity Engagement

Roger Hurni Behavior | Blog | Personalization | Proximity Engagement Email Is Being Replaced by Push Notifications. (And that’s a good thing.) Email marketing is considered to be cheap, especially compared to direct mail. Nonetheless, both have a cost — and I’m not...
How to Grow Your Marketing Staff by Not Adding Anyone.

How to Grow Your Marketing Staff by Not Adding Anyone.

by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization

Roger Hurni Behavior | Blog | Personalization How to Grow Your Marketing Staff by Not Adding Anyone. No matter which business you’re in, personnel resources are always limited. Too much work and not enough hands to get it done. I’ve never heard anyone say, “Wow, we...
Avoid Lost Revenue with this Simple Fix.

Avoid Lost Revenue with this Simple Fix.

by Roger Hurni | Jun 19, 2021 | Blog, Fitness/Wellness/Beauty, Personalization, Proximity Engagement

Roger Hurni Blog | Fitness/Wellness/Beauty | Personalization | Proximity Engagement Avoid Lost Revenue with this Simple Fix. With professional service businesses, the success of the operation relies on its staff not having any idle time. Often this is referred to as...
From Persona to Personal: The Potential of the Customer Experience.

From Persona to Personal: The Potential of the Customer Experience.

by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization

Roger Hurni Behavior | Blog | Personalization From Persona to Personal: The Potential of the Customer Experience. Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words,...
2020: The Year of Deep Personalization

2020: The Year of Deep Personalization

by Roger Hurni | Jun 19, 2021 | Blog, Personalization, Privacy

Roger Hurni Blog | Personalization | Privacy 2020: The Year of Deep Personalization Deep Dive. It started as a plunge into an activity and it has significantly evolved in the last 30 years. “Deep” is now associated with almost anything and everything involving a need...
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Recent Posts

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  • MarTech Interview with Andrew Steele, CEO at LighthousePE
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  • Supercharged Location Data: Heatmaps and Clusters

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