Supercharged Location Data: Heatmaps and Clusters
Marketing to a cluster of your customers can be very beneficial, particularly when you introduce a “flash sale” element and play the intoxicating FOMO (fear of missing out) card. Imagine you own a beachwear store and it’s one of those postcard days when everyone wants to be on the sand or in the water. Great for the beachgoers, but not great for business. You bring up your location marketing platform, see that you have a cluster of 218 customers within two miles of your store, and create an enticing push notification to this clustered cohort: “40% off all swimwear for the next 25 customers!”.
Cluster marketing can also be effective by leveraging herd mentality to your advantage. Let’s look into the future to a time when you’ve sold your beachwear store and used the proceeds to open a taco stand. It’s 4:30pm, and you know that stomachs are starting to growl. You fire off a “Happy hour! 2-for-1 beers plus dollar chips and salsa until 6pm” notification from your location platform. Because you know you have a good cluster of customers nearby, you can be assured that the simultaneous delivery of this compelling offer to multiple people in a group will foster herd mentality and trigger a joint decision to patronize your stand.
There is great power in numbers!
With a time-to-create-and-send investment of less than five minutes and a delivery cost of zero dollars, every incremental customer you drive into your store increases profits.
You may also be interested in
What Is The Best Marketing Conversion Tool?
This is a question I am often asked. Probably because every company out there thinks that the tool they have is the best one. Maybe so. Maybe not. But when you take into consideration that what your brand really needs is the ability to change human behavior, it...
Proximity Engagement Isn’t a ‘Nice to Have’ Anymore
“Location. Location. Location.” Once thought of as a truism only in the real estate market, the phrase has since become an essential mantra in creating impactful customer experiences. In fact, location intelligence is now one of the top tools for businesses to...
Why Location Intelligence Will Become More Important for Every Business
Nine in 10 companies worldwide that use location data expect its use to become more important over the next few years. This isn’t limited to the obvious industries like retail, hospitality, and travel. In fact, location data is finding increasing uses across real...
Want to Future-Proof Your Restaurant? Listen More.
The statistics pack a punch: Sixty percent of restaurants don’t make it past their first year, and 80% fail within the first five years. Restaurateurs must constantly be on their A-game to remain competitive amid rising wages, food costs and powerful incumbents—not to...