LighthousePE leads the way to success with increased visitation.
LighthousePE leads the way to success with increased visitation.
LighthousePE leads the way to success with increased visitation.
Significantly Increase Visitation
In the first 12 months, Arizona’s Office of Tourism nearly tripled the number of locations visited by their app users while they were in the state, and more than doubled visitation to less-trafficked areas.
Using its Visit Arizona app, the state of Arizona’s Office of Tourism wanted to increase the number of locations visited while in the state and the time spent in each location, as well as drive traffic to areas where less visitors typically go.
Approach
Using the LighthousePE mobile marketing automation platform, Visit Arizona was able to track over one hundred data points, including length of visit, to craft individual personalized messages that enticed visits to nearby locations, based on machine learning of behaviors and preferences.
Results
The number of locations visited expanded dramatically, as did the time spent in each region, drawing visitors to attractions and areas that benefitted economically from the increase in traffic. This data gives Arizona critical insight into visitors behavior to help them understand how different regions are able to attract traffic.
- Over 1 Million behavioral data points collected
- Over 250,000 location visits catalogued
- Over 18,000 personalized recommendation lists generated
- Over 350,000 points of interest recommended
- 125% increase in traffic to rural AZ destinations
- Over 7,500 locations shared on social media via Visit Arizona app
- 18.81 average number of AZ points of interest visited per visitor
- Tracking over 20,000 location changes per month
- Northern—21h 32m
- West—17h 2m
- North Central—26h 31m
- Phoenix & Central—47h 44m
- Tucson & Southern—21h 7m
M. Thomas
Former Director of Marketing, Little River Casino Resort
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