Privacy Policy

Last Modified: February 1, 2021

Off Madison Ave, LLC dba LighthousePE, an Arizona limited liability company (“Lighthouse”, “we”, “our”, or “us”) respects your privacy and is committed to protecting it and providing you a full understanding of your information and how it is collected through our compliance with this Privacy Policy.


Commitment to Privacy

Lighthouse offers its Services to third party application developers and business partners (our “Customers”). Our Services allow our Customers to collect, analyze, and act on location data collected from individual devices pursuant to our License Agreement and Terms of Service (“Terms of Service”). Your use of our Services is at all times subject to our Terms of Service, which incorporates this Privacy Policy. Any terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms of Service.


This Privacy Policy describes the types of information we may collect from or about you, whether directly or through our Customers and business partners, which includes data and information that we collect through our Services (as defined in our Terms of Service, the “Services”) or that you may provide when you visit our website, including Lighthouse’s services and applications provided thereon (the “Website”). As used in this Privacy Policy, “Services” is inclusive of, but not limited to, the Website. To better protect your privacy Lighthouse provides this Privacy Policy explaining our online information practices and the choices you can make about the way your information is collected and used and explains how we may collect, use, store, and disclosure information about the end user (“End User”) of our Customer’s mobile applications that use our Services, as well as our Customers.


This Privacy Policy applies to information we collect: (1) on or through our Services; and (2) in email, text, and other electronic messages between you and Services. While this Privacy Policy covers our processing or your information that we gather when you are accessing or using our Services, or our through our Customer’s application, it does apply to the practices of our Customers, or any third party, including through any application or content that may link to or be accessible from or on the Services.


Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services, delete our Customer’s application from your mobile device, or to otherwise opt-out of the specific practices as described herein. By accessing or using the Services or our Customer, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of this Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.



Contact Us

If you have any questions or concerns regarding this Privacy Policy or would like to request that we delete any End User Information about you that is collected or stored through the Services, please contact us at [email protected].

Children Under the Age of 18


The Children’s Online Privacy Protection Act protects the online privacy of children under 13 years of age. No one under the age of 13 may provide any information to or on the Service and Customers are restricted from transmitting any personal information of a child under the age of 13 to us including their name, address, telephone number, email address, or any screen name or username which such child may be associated with.

We do not knowingly collect or maintain personally identifying information from anyone under the age of 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at the contact information above.

Information We Collect

We may collect several types of information from and about you, including information: (1) provided by Customers by which a natural person may be personally identified, such as name, postal address, e-mail address, telephone number or any other identifier which is deemed personal information under various laws, rules, and regulations applicable to this Privacy Policy (“personal information”); (2) that is about you but individually does not identify you; and (3) about your internet connection, the equipment used to access the Services, and usage details. We collect this information (i) directly from you when you provide it to us; and (ii) automatically as you navigate through the Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.


End User Information

We collect information from End Users automatically as they navigate through our Services on behalf of our Customer (“End User Information”). Lighthouse does not sell or provide access to End User Information to third parties without your consent. We will only use End User Information as described herein and in our Terms of Service or otherwise as necessary to provide the Services to our Customers, and for no other purpose. End User Information includes, without limitation, the following types of data, some of which may be personal information: (i) precise location, i.e. GPS-level data, including latitude, longitude, accuracy, altitude, speed and heading, and time on station (geofence); (ii) mobile advertising identifiers such as Apple IDFA and Android advertising ID; (iii) IP address (including geolocation); (iv) device information, i.e. device make, model, operating system, Apple ID, and Android ID; (v) time zone information; (vi) privacy and general preferences; and (vii) any other information required by our Customer.


We may share End User Information without consent to our: (i) Customers in order to provide the Services; (ii) upon a Customer’s request, with the End User that is the subject of the End User Information; and (iii) our third party service providers or other third parties on Customer’s behalf and request.


This Privacy Policy does not apply to End User Information or to the products, services and applications of our Customers (“Customer Services”), and we are not responsible for our Customers’ handling of End User Information. End User Information is subject to the policies of each Customer, as applicable, relating to the collection, use and disclosure of End User Information. We encourage you to be aware and review Customer’s privacy policies to the treatment of your End User Information. Lighthouse’s use of End User Information is provided by our Customers pursuant to our Terms of Service.


Information You Provide to Us

The information, including personal information we collect on or through the Service may include: (1) information that you provide us  which includes information provided at the time subscribing or contracting for our Services, or contacting us through, or any additional information provided that we may ask for if you report a problem with our Service; (2) records and copies of your correspondence (including email addresses), if you contact us; and (3) details of transactions you carry out through our Services. This information includes, without limitation, (i) first and last name; (ii) email address; (iii) telephone number; (iv) Customer and Customer contact name and address; and (v) payment information.


Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Service, we may use automatic data collection technologies to collect certain information about your equipment, and patterns, including, without limitation: (1) details of your use of the Services, logs, page view statistics, location data and other communication data and the resources that you access and use on or through the Services; (2) information about your computer and internet connection, including your IP address (including geolocation), operating system, and browser type; and (3) your preferences, such as language selection.


We also may use these technologies to collect information about your online activities over time. The information we collect automatically may include personal information, but we may maintain it or associate it with personal information we collect directly from you. It helps us to improve our Services and to deliver a better and more personalized service, including by enabling us to: (1) estimate our audience size and usage patterns; and (2) store information about your preferences, allowing us to customize our Services according to your individual interests.

The technologies we use for this automatic data collection may include cookies, Bluetooth Low Energy (BTLE) beacons, web beacons, location metadata, and mobile device-based GPS location by Lighthouse and our affiliates and analytics providers. These technologies are used in analyzing trends, administering the Services, tracking End User movements and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies.



A cookie is a small file placed on the hard drive of your computer as you navigate through our Website. Where required by applicable law, we obtain your consent for the use of cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser.  However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser. Certain cookies are essential to enable core Website functionality, and you cannot choose to disable those cookies.


Web Beacons

Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Lighthouse, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).


Log Files

As is true of most companies, we may use gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.


Local Storage Objects

We may use Local Storage Objects (LSOs) such as HTML5 content information and preferences. Third parties with whom we partner to provide certain features through our Services may also use LSOs such as HTML 5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click the link below:


Google Analytics

We use Google Analytics to help us understand use of our Services. You can read more about how Google uses your personal information here: We use the information obtained from these applications only to improve our Services and our product and service offerings.


Do Not Track Disclosure

We may collect information about your online activity after you leave our Website. Just like any other usage information we collect, this information allows us to improve the Services and customize your online experience, and otherwise as described in this Privacy Policy. Our Website does not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Website and after you leave our Website.


End Users may disable location tracking by deleting the Customer Service from their mobile device.


How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information: (1) to present our Services and its contents to you; (2) to provide you with information, products, or services that may be of interest to you; (3) to fulfill any other purpose for which you provide it; (4) to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; (5) to notify you about changes to our Services or any products or services we offer or provide through it; (6) in any other way we may describe when you provide the information; (7) to create and manage Customer profiles; (8) provide support and assistance for the Services; (9) resolve dispute and meet contract or legal obligations; (10) protect and deter against fraud, illegal, and harmful actions; (11) to enforce our Terms of Service; and (12) for any other purpose with your consent.


We never use, share, sell or rent the personal information provided to us online in ways unrelated to the ones described in this Privacy Policy without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.


We use End User Information: (i) only as necessary to provide the Service; (ii) to improve our Services; and (iii) any purpose with your consent.


Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:


Website Tracking Technologies and Advertising

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.


Behavioral Advertising

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. We may use personal information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:


You can opt out of targeted advertising by:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


End User Location Data

End Users can opt out of sharing their location by turning off location services or deleting the third party application in which our Services are integrated. On iOS, go to Settings > Privacy > Location Services. On Android, go to Settings > Location. When you opt out of location sharing, the Services no longer collect any location based-data from your device.


End Users can also opt out of sharing their mobile advertising identifiers. On iOS, go to Settings > Privacy > Advertising and turn on “Limit Ad Tracking.” On Android, go to Settings > Google > Ads and turn on “Opt Out of Ads Personalization.”


If End Users opt out of sharing the data with us, the Services provided may be affected and some features may be unavailable.


Additionally, End Users may disable location data collection by deleting the Customer’s application from their mobile device. The opt-out instructions herein are not controlled by Lighthouse and are subject change. If you have questions relating to how to opt-out of any of the above, please contact Lighthouse.


Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose information, including personal information, that we collect or you provide as described in this Privacy Policy: (1) to our subsidiaries and affiliates; (2) to contractors, service providers, and other third parties we use to support our business; (3) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Lighthouse’s assets and any preliminary negotiations and diligence thereto, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Lighthouse about our Services users is among the assets transferred; (4) to fulfill the purpose for which you provide it; (5) for any other purpose disclosed by us when you provide the information; or (6) with your consent.


We may also disclose your information, including personal information: (1) to comply with any court order, law, or legal process, including to respond to any government or regulatory request; (2) to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; or (3) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lighthouse, our Customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


Service-Related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature.


Links to Other Sites

The Website may contain links to other sites that are not owned or controlled by Lighthouse. Please be aware that Lighthouse is not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Website and to read the privacy policies of each and every website that collects personal information.


Service Providers

We use other third parties and other service providers such as an email service provider to send out emails on our behalf or financial processing service providers to process payments made. When you sign up for our Services, we will share your personal information only as necessary for the third party to provide that service.


Business Transitions

In the event Lighthouse goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information will likely be among the assets transferred.


Our Commitment to Data Security

The security of your personal information is important to us. We have implemented an information security program that contains administrative, technical and physical controls that are designed to reasonably safeguard personal information.


The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information on or through the Services.


Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to us. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.


Changes to This Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Website prior to the change becoming effective. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.


How You Can Access, Correct, Delete and Deactivate Your Information

While Customers can always send us an email at [email protected] with a request to access, correct or delete any personal information that it may have provided to us, Lighthouse does not store any personal information of End Users. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.


We will retain your information for as long as your account is active, as required for our compliance with applicable law, or as needed to provide our Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We use this procedure to better safeguard your information. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.


California Privacy Rights

California Civil Code Section 1798.83 and the California Consumer Privacy Act of 2018 entitle California users to request information concerning the disclosure of certain personal information to third parties. While you can always contact us at [email protected] with any questions, please know we do not currently sell data trigging these statutes.


Nevada Privacy Rights

Nevada Revised Statutes Chapter 603A entitle Nevada users to certain opt-out rights. While you can always contact us at [email protected] with any questions, please know we do not currently sell data trigging that statute’s opt-out requirements.