LighthousePE leads the way to successfully fill open appointment times.

LighthousePE leads the way to successfully fill open appointment times.

LighthousePE leads the way to successfully fill open appointment times.

Fill Openings on Any Schedule

It only took personal services business Ella Bliss Beauty Bar 15 minutes to book enough open appointments to generate an ROI of 1200% with LighthousePE.

Challenge

Ella Bliss wanted to drive service-specific traffic to fill upcoming unused appointment times.

Approach

Using LighthousePE, Ella Bliss sent a push notification to customers who had received specific service at an earlier date but who hadn’t been back to their store in the last 30 days.

Results

All stores tracked visits for 6 days after notifications were sent. See the results for each location below. 

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Highland Ranch Store

Highland Ranch Store

Specific Service—mani/pedi openings



980 — qualified recipients

34 — customer visits

3.6% — redemption rate

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Downtown Denver Store

Downtown Denver Store

Specific Service—facial/aesthetician openings



514 — qualified recipients

18 — customer visits

3.5% — redemption rate

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Denver Tech Center Store

Denver Tech Center Store

Specific Service—mani/pedi openings



824 — qualified recipients

27 — customer visits

3.3% — redemption rate

LighthousePE has been an indispensable addition to our marketing toolkit. We run a business where any appointment slot that goes unused is lost revenue we can’t recapture, and LighthousePE is the perfect tool for helping us fill those empty slots. It’s also ideal for helping us provide automated personalized communications that build loyalty, which helps us reduce attrition.

 

Peter Koclanes

Co-Founder, Ella Bliss Beauty Bar

STAY ON TOP OF PROXIMITY ENGAGEMENT.

Location-based marketing and Proximity Engagement is growing fast in the fitness, wellness and beauty services. Read our blog to stay informed and maximize your results with LighthousePE.

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