LighthousePE leads the way to success with additional revenue.
LighthousePE leads the way to success with additional revenue.
LighthousePE leads the way to success with additional revenue.
Drive Additional Revenue—Take it from the Competition
Evergreen Gaming, which owns and operates four card room casinos in the state of Washington, generated thousands in additional revenue that could have easily been spent at competing properties, using a single automated push notification from LighthousePE—which took less than five minutes to set up.
Challenge
Evergreen Gaming wanted to know which competitive casinos their players were patronizing and encourage them to visit an Evergreen Casino instead.
Approach
First, Evergreen used LighthousePE to place a geofence around each of their competitors. Next, they created an automated push notification, which was set to ensure it wouldn’t be sent to a customer more than once per week. When a player entered the geofence around a competitor’s parking lot, their smartphone received a compelling “turnaround” offer from Evergreen that was good for one hour only.
Results
By all measures, the turnaround campaign was a big win. All four casinos saw far greater marketing results as compared to traditional and digital marketing channels.
%
increase in players on days when a personalized message was sent
%
average redemption rate on a LighthousePE push notification signal
%
return on investment from redeemed offers
LighthousePE’s intelligence opens new doors on when and how we can reach our players with timely offers in moments of greatest probable interest. In an extremely competitive market, seeing generous gains in casino floor activity during typically quieter times is key.
M. Thomas
Former Director of Marketing, Little River Casino Resort
STAY AHEAD OF THE GAME.
Mobile markeing automation is developing fast in the Hospitality, Entertainment and Casino industries. Read our blog to keep informed about the latest tactics and techniques for growing your business with LighthousePE.