LighthousePE leads the way to successfully fill open appointment times.
LighthousePE leads the way to successfully fill open appointment times.
LighthousePE leads the way to successfully fill open appointment times.
Fill Openings on Any Schedule
It only took personal services business Ella Bliss Beauty Bar 15 minutes to book enough open appointments to generate an ROI of 1200% with LighthousePE.
Challenge
Ella Bliss wanted to drive service-specific traffic to fill upcoming unused appointment times.
Approach
Using LighthousePE, Ella Bliss sent a push notification to customers who had received specific service at an earlier date but who hadn’t been back to their store in the last 30 days.
Results
All stores tracked visits for 6 days after notifications were sent. See the results for each location below.
Highland Ranch Store
Highland Ranch Store
Specific Service—mani/pedi openings
980 — qualified recipients
34 — customer visits
3.6% — redemption rate
Downtown Denver Store
Downtown Denver Store
Specific Service—facial/aesthetician openings
514 — qualified recipients
18 — customer visits
3.5% — redemption rate
Denver Tech Center Store
Denver Tech Center Store
Specific Service—mani/pedi openings
824 — qualified recipients
27 — customer visits
3.3% — redemption rate
LighthousePE has been an indispensable addition to our marketing toolkit. We run a business where any appointment slot that goes unused is lost revenue we can’t recapture, and LighthousePE is the perfect tool for helping us fill those empty slots. It’s also ideal for helping us provide automated personalized communications that build loyalty, which helps us reduce attrition.
Peter Koclanes
Co-Founder, Ella Bliss Beauty Bar
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Behavior-based marketing automation is growing fast in the fitness, wellness and beauty services. Read our blog to stay informed and maximize your results with LighthousePE.