How AI Automation Will Drive Mobile App Marketing Success

As much as we may hate to admit it, our smartphones and the apps on them have become an essential part of our lives. We use them for everything. They help us order food, shop, bank, and be entertained. Consider this fact: Last year, the number of holiday purchases through mobile phones exceeded desktop purchases for the first time.

 

This stat alone proves just how important mobile apps have become. But, if that isn’t enough to convince you, take a look at the Quick Serve Restaurant (QSR) space. Companies like Taco Bell, Pizza Hut, KFC and Yum! Brands are leading the way in AI mobile app marketing automation.

 

Yum! Brands, the operator of Taco Bell, Pizza Hut, KFC, and The Habit Burger Grill restaurants, are embracing AI technology. The company is investing in AI to cut costs, increase sales, and improve the customer experience. One way that Yum! Brands implements AI is through a mobile app for restaurant managers called SuperApp, which can answer operational questions and help with tasks like coordinating employee shifts.

 

Due to these tech-centric trends, mobile app marketing must be an essential part of every brand’s marketing and operational strategies—no matter how big or small the company. This is why it’s imperative to have a clear vision for your mobile app marketing strategy, including the pivotal role of AI automation.

 

The Importance of Mobile App Marketing

 

There are two sides to mobile app marketing. The first is what most people think of when they hear that term: Mobile app marketing is the process of promoting your mobile app to potential users. But the second element is more critical. Once a customer has your mobile app, mobile app marketing is about engaging with the customer on their terms based on their motivations, behaviors, and location.

 

Most brands can see the value of the first part of mobile app marketing:

 

It increases brand awareness, which helps brands reach a wider audience. It drives app downloads, which brands believe will make it easier for customers to access information. It can drive engagement since a brand can send promotions to customers. And, of course, it can drive revenue since you can place ordering systems inside of apps.

 

• Increased brand awareness: This helps companies reach a wider audience and increase awareness of their products or services.
• Drives app downloads: This helps brands make it easier for customers to gain access to information.
• Boosts engagement: Brands can post or send customers promotions, news, and content.
• Generates revenue: Apps can drive revenue through ordering systems, in-app purchases, subscriptions, and advertising.

 

The real issue is that most brands don’t consider the second part of mobile app marketing: marketing that creates a deeper connection to each customer based on their individual motivations and preferences. This is where a mobile marketing automation AI like LighthousePE can really shine.

 

Think of it this way: it’s the personalization part of mobile app marketing. When applied correctly through behavioral analysis, it can:

 

• Create a better customer experience: The brand experience is more relevant and aligns with the customer’s motivations.
• Hyper-personalize engagement: Every message can be tailored to the individual, showing your understanding of their specific needs and desires.
• Boost lost revenue: Realize revenue that would be lost to competitors or customers falling out of the habit with brand
• Gain competitive insights: Analyze competitive visits and lost share of wallet, which can inform additional messaging opportunities.
• Communicate on a one-to-one basis at scale: AI makes it possible to move away from a one-size-fits-all marketing message and shift from group segmentation or personas by engaging with each customer individually.

 

Why Mobile App Marketing Automation is Important

 

The second and most important part of mobile app marketing doesn’t have to be a time-consuming and complex process. For instance, LighthousePE’s AI mobile app marketing can analyze implicit and explicit customer behaviors, determine the next best interaction for an individual customer, and automate the repetitive tasks associated with communicating on a one-to-one basis. This means it doesn’t require a brand to add additional employee resources.

 

In short, mobile app marketing automation can save businesses significant time and money. It can also help companies improve their marketing results by allowing them to communicate with each customer more effectively and predict future customer behaviors and conversions.

 

The Consequences of Not Embracing AI-Driven Mobile App Marketing Automation

 

Brands that don’t embrace AI-driven mobile app marketing automation are likely to fall behind their competitors rather quickly:

 

• They will be less efficient: AI can automate tasks that would be time-consuming and tedious for humans. Brands that don’t use AI will be at a disadvantage in terms of efficiency.
• They will have a harder time engaging their audience: AI can help brands personalize their marketing messages to the right person, at the right time, and at the right location. Brands that don’t use AI will have a harder time converting customer behavior.
• They will be less able to create a unique customer experience: AI can enhance the brand experience with individual customers, leading to higher conversion rates. Businesses that don’t use AI will be less able to customize the consumer experience.

 

Mobile app marketing is essential for businesses of all sizes. I’ve heard way too many marketers say that their customer base isn’t large enough for an app. They would say things like, “We have less than 20,000 customers” or “Wait until we have more than 20,000 customers.”

 

In the end, it doesn’t matter. I helped one personal services brand with less than 5,000 customers increase their revenue by 27% all through AI mobile app marketing automation.

 

My point is this: If you don’t get started soon, you may not have a business later.

 

If you’d like to learn more, contact me at [email protected] or book a time to speak with me.