Blog Archives - LightHousePE

Navigating Economic Shifts Becomes Easier When Businesses Rely on Real-Time Customer Behavior

by Roger Hurni | Apr 28, 2025 | AI, Behavior, Blog, Personalization, Strategy

Roger Hurni AI | Behavior | Blog | Personalization | Strategy Navigating Economic Shifts Becomes Easier When Businesses Rely on Real-Time Customer Behavior In today’s economy, where uncertainty is the only constant, agility isn’t just important — it’s essential. But...

How Consumer Behavior is Changing with AI-Driven Predictive Analytics

by Roger Hurni | Aug 29, 2024 | AI, Behavior, Blog, Competition, Personalization, Strategy

Roger Hurni AI | Behavior | Blog | Competition | Personalization | Strategy How Consumer Behavior is Changing with AI-Driven Predictive Analytics Predictive analytics is not a new concept; it has been used in various forms for decades to forecast outcomes based on...

AI: Artificial Intelligence or Artificial Interpretation?

by Roger Hurni | Aug 7, 2024 | AI, Behavior, Blog, Personalization, Strategy

Roger Hurni AI | Behavior | Blog | Personalization | Strategy AI: Artificial Intelligence or Artificial Interpretation? AI is not really Artificial Intelligence—it’s more like Artificial Interpretation. Think about it: AI is not sui generis. It doesn’t make up...

How the Right AI Can Expand the Casino Player Experience

by Roger Hurni | Jul 12, 2024 | AI, Behavior, Blog, Casino Industry, Competition, Personalization, Strategy

How AI Automation Will Drive Mobile App Marketing Success

by Roger Hurni | Jul 9, 2024 | AI, Behavior, Blog, Personalization, Restaurant Industry, Strategy

Roger Hurni AI | Behavior | Blog | Personalization | Restaurant Industry | Strategy How AI Automation Will Drive Mobile App Marketing Success As much as we may hate to admit it, our smartphones and the apps on them have become an essential part of our lives. We use...