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Proximity Engagement Isn’t a ‘Nice to Have’ Anymore

Proximity Engagement Isn’t a ‘Nice to Have’ Anymore

by Andrew Steele | Mar 4, 2022 | Behavior, Blog, Competition, Location Data, Personalization, Privacy

Andrew Steele Behavior | Blog | Competition | Location Data | Personalization | Privacy Proximity Engagement Isn’t a ‘Nice to Have’ Anymore “Location. Location. Location.” Once thought of as a truism only in the real estate market, the phrase has since become an...
Why Location Intelligence Will Become More Important for Every Business

Why Location Intelligence Will Become More Important for Every Business

by Andrew Steele | Feb 10, 2022 | Behavior, Blog, Competition, Location Data, Personalization, Privacy

Andrew Steele Behavior | Blog | Competition | Location Data | Personalization | Privacy Why Location Intelligence Will Become More Important for Every Business Nine in 10 companies worldwide that use location data expect its use to become more important over the next...
How Proximity Engagement Can Boost Customer Loyalty

How Proximity Engagement Can Boost Customer Loyalty

by Andrew Steele | Oct 4, 2021 | Behavior, Blog, Competition, Fitness/Wellness/Beauty, Location Data, Personalization, Proximity Engagement

Andrew Steele Behavior | Blog | Competition | Fitness/Wellness/Beauty | Location Data | Personalization | Proximity Engagement How Proximity Engagement Can Boost Customer Loyalty It comes as no surprise that the global pandemic has delivered a tremendous blow to the...
Supercharged Location Data: Competitor Locations and Conquesting

Supercharged Location Data: Competitor Locations and Conquesting

by Spike Stevens | Sep 27, 2021 | Blog, Competition, Geoconquesting, Location Data

Spike Stevens Blog | Competition | Geoconquesting | Location Data Supercharged Location Data: Competitor Locations and Conquesting Think about the effective marketing you could do if you knew how many visits your direct competitors were receiving from your customers....
Geoconquesting: What Is It And When Is It A Bad Marketing Strategy?

Geoconquesting: What Is It And When Is It A Bad Marketing Strategy?

by Roger Hurni | Sep 17, 2021 | Blog, Casino Industry, Competition, Geoconquesting

Roger Hurni Blog | Casino Industry | Competition | Geoconquesting Geoconquesting: What Is It And When Is It A Bad Marketing Strategy? Getting customers from your competitors is one of the most important marketing strategies a brand should embrace. To date, the efforts...
SMS vs. Push: How Personalization Supercharges Customer Loyalty

SMS vs. Push: How Personalization Supercharges Customer Loyalty

by Andrew Steele | Sep 13, 2021 | Blog, Competition, Personalization, Restaurant Industry

Andrew Steele Blog | Competition | Personalization | Restaurant Industry SMS vs. Push: How Personalization Supercharges Customer Loyalty Why Adding Push To Your Mobile App’s Capabilities Is A Must   Restaurants have historically relied on SMS as the primary...
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Recent Posts

  • What Is The Best Marketing Conversion Tool?
  • Proximity Engagement Isn’t a ‘Nice to Have’ Anymore
  • MarTech Interview with Andrew Steele, CEO at LighthousePE
  • Why Location Intelligence Will Become More Important for Every Business
  • Supercharged Location Data: Heatmaps and Clusters

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