by Andrew Steele | Mar 4, 2022 | Behavior, Blog, Competition, Location Data, Personalization, Privacy
Andrew Steele Behavior | Blog | Competition | Location Data | Personalization | Privacy Proximity Engagement Isn’t a ‘Nice to Have’ Anymore “Location. Location. Location.” Once thought of as a truism only in the real estate market, the phrase has since become an...
by LighthousePE | Feb 15, 2022 | News, Personalization, Privacy, Proximity Engagement, Restaurant Industry
LighthousePE News | Personalization | Privacy | Proximity Engagement | Restaurant Industry MarTech Interview with Andrew Steele, CEO at LighthousePE Marketing Technology Insights – MarTech Series – MarTech Interview with Andrew Steele, CEO at LighthousePE...
by Andrew Steele | Feb 10, 2022 | Behavior, Blog, Competition, Location Data, Personalization, Privacy
Andrew Steele Behavior | Blog | Competition | Location Data | Personalization | Privacy Why Location Intelligence Will Become More Important for Every Business Nine in 10 companies worldwide that use location data expect its use to become more important over the next...
by Andrew Steele | Jun 30, 2021 | Behavior, Blog, Privacy
Andrew Steele Behavior | Blog | Privacy How New Privacy Restrictions Can Help Brands Rethink Customer Engagement. The ability of advertisers to have access to consumers’ online activity and behavior has been one of the most foundational drivers of the internet economy...
by Roger Hurni | Jun 19, 2021 | Blog, Personalization, Privacy
Roger Hurni Blog | Personalization | Privacy 2020: The Year of Deep Personalization Deep Dive. It started as a plunge into an activity and it has significantly evolved in the last 30 years. “Deep” is now associated with almost anything and everything involving a need...
