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How Proximity Engagement Can Boost Customer Loyalty

How Proximity Engagement Can Boost Customer Loyalty

by Andrew Steele | Oct 4, 2021 | Behavior, Blog, Competition, Fitness/Wellness/Beauty, Location Data, Personalization, Proximity Engagement

Andrew Steele Behavior | Blog | Competition | Fitness/Wellness/Beauty | Location Data | Personalization | Proximity Engagement How Proximity Engagement Can Boost Customer Loyalty It comes as no surprise that the global pandemic has delivered a tremendous blow to the...
Supercharged Location Data: Competitor Locations and Conquesting

Supercharged Location Data: Competitor Locations and Conquesting

by Spike Stevens | Sep 27, 2021 | Blog, Competition, Geoconquesting, Location Data

Spike Stevens Blog | Competition | Geoconquesting | Location Data Supercharged Location Data: Competitor Locations and Conquesting Think about the effective marketing you could do if you knew how many visits your direct competitors were receiving from your customers....
Geoconquesting: What Is It And When Is It A Bad Marketing Strategy?

Geoconquesting: What Is It And When Is It A Bad Marketing Strategy?

by Roger Hurni | Sep 17, 2021 | Blog, Casino Industry, Competition, Geoconquesting

Roger Hurni Blog | Casino Industry | Competition | Geoconquesting Geoconquesting: What Is It And When Is It A Bad Marketing Strategy? Getting customers from your competitors is one of the most important marketing strategies a brand should embrace. To date, the efforts...
SMS vs. Push: How Personalization Supercharges Customer Loyalty

SMS vs. Push: How Personalization Supercharges Customer Loyalty

by Andrew Steele | Sep 13, 2021 | Blog, Competition, Personalization, Restaurant Industry

Andrew Steele Blog | Competition | Personalization | Restaurant Industry SMS vs. Push: How Personalization Supercharges Customer Loyalty Why Adding Push To Your Mobile App’s Capabilities Is A Must   Restaurants have historically relied on SMS as the primary...
Supercharged Location Data: Proximity Frequency

Supercharged Location Data: Proximity Frequency

by Spike Stevens | Aug 11, 2021 | Blog, Location Data, Restaurant Industry

Spike Stevens Blog | Location Data | Restaurant Industry Supercharged Location Data: Proximity Frequency Proximity Frequency is a fancy phrase to describe how often a prospect or customer is near your business but doesn’t come in. Why does this metric matter? Because...
Supercharged Location Data: Dwell Time (aka Time on Station)

Supercharged Location Data: Dwell Time (aka Time on Station)

by Spike Stevens | Jul 13, 2021 | Blog, Location Data

Spike Stevens Blog | Location Data Supercharged Location Data: Dwell Time (aka Time on Station) For decades the holy grail of retail shopping was trying to measure how long shoppers spent standing in front of various displays around the store. This metric is called...
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  • Behavior
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  • Geoconquesting
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Recent Posts

  • What Is The Best Marketing Conversion Tool?
  • Proximity Engagement Isn’t a ‘Nice to Have’ Anymore
  • MarTech Interview with Andrew Steele, CEO at LighthousePE
  • Why Location Intelligence Will Become More Important for Every Business
  • Supercharged Location Data: Heatmaps and Clusters

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