by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data You Have a Smartphone, Why Not a Smart App? 10 years ago, we witnessed a revolution. A revolution that has forever changed our world — the migration from dumbphones to smartphones. And today, our smartphones give us...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Restaurant Industry
Roger Hurni Behavior | Blog | Restaurant Industry You Think Your App is Good. Here’s Why It’s Bad. I’m going to assume that since you’re reading this, you already have a general base of knowledge about the app experience. Trust me on this, you have apps on your phone,...
by Roger Hurni | Jun 21, 2021 | Blog, Location Data, Proximity Engagement
Roger Hurni Blog | Location Data | Proximity Engagement This is Mobile Marketing’s Greatest Opportunity. For most brands, the use of mobile as an effective messaging vehicle is still an enigma, and beacon technology is not even close to being taken seriously by brands...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Personalization, Proximity Engagement
Roger Hurni Behavior | Blog | Personalization | Proximity Engagement Email Is Being Replaced by Push Notifications. (And that’s a good thing.) Email marketing is considered to be cheap, especially compared to direct mail. Nonetheless, both have a cost — and I’m not...
by Roger Hurni | Jun 21, 2021 | Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Blog | Geoconquesting | Location Data | Proximity Engagement Battle of the Geofences. And how to apply a winning strategy. So, I’m in Minneapolis for a conference (stay with me a minute, this is relevant). I arrived early so I can see a little of a...
