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Supercharged Location Data: Heatmaps and Clusters

Supercharged Location Data: Heatmaps and Clusters

by Spike Stevens | Dec 6, 2021 | Behavior, Blog, Geoconquesting, Location Data

Spike Stevens Behavior | Blog | Geoconquesting | Location Data Supercharged Location Data: Heatmaps and Clusters There’s a cohort-based type of location data called cluster data, which is pretty much exactly what it sounds like: understanding where and when clusters...
Supercharged Location Data: Competitor Locations and Conquesting

Supercharged Location Data: Competitor Locations and Conquesting

by Spike Stevens | Sep 27, 2021 | Blog, Competition, Geoconquesting, Location Data

Spike Stevens Blog | Competition | Geoconquesting | Location Data Supercharged Location Data: Competitor Locations and Conquesting Think about the effective marketing you could do if you knew how many visits your direct competitors were receiving from your customers....
Geoconquesting: What Is It And When Is It A Bad Marketing Strategy?

Geoconquesting: What Is It And When Is It A Bad Marketing Strategy?

by Roger Hurni | Sep 17, 2021 | Blog, Casino Industry, Competition, Geoconquesting

Roger Hurni Blog | Casino Industry | Competition | Geoconquesting Geoconquesting: What Is It And When Is It A Bad Marketing Strategy? Getting customers from your competitors is one of the most important marketing strategies a brand should embrace. To date, the efforts...
Proximity Marketing Strategies: What You Need to Know.

Proximity Marketing Strategies: What You Need to Know.

by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Geoconquesting, Location Data, Proximity Engagement

Roger Hurni Behavior | Blog | Geoconquesting | Location Data | Proximity Engagement Proximity Marketing Strategies: What You Need to Know. It drives me crazy when I read a post that is all tactical, but the author is trying to pass it off as strategic. I read such a...
Battle of the Geofences.

Battle of the Geofences.

by Roger Hurni | Jun 21, 2021 | Blog, Geoconquesting, Location Data, Proximity Engagement

Roger Hurni Blog | Geoconquesting | Location Data | Proximity Engagement Battle of the Geofences. And how to apply a winning strategy.   So, I’m in Minneapolis for a conference (stay with me a minute, this is relevant). I arrived early so I can see a little of a...
How to Get Back the Customer Loyalty You’re Losing.

How to Get Back the Customer Loyalty You’re Losing.

by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Casino Industry, Competition, Geoconquesting

Roger Hurni Behavior | Blog | Casino Industry | Competition | Geoconquesting How to Get Back the Customer Loyalty You’re Losing. At a conference recently, I was approached by a regional franchisor who wanted to ask me some questions about his customer loyalty program....
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Recent Posts

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  • Proximity Engagement Isn’t a ‘Nice to Have’ Anymore
  • MarTech Interview with Andrew Steele, CEO at LighthousePE
  • Why Location Intelligence Will Become More Important for Every Business
  • Supercharged Location Data: Heatmaps and Clusters

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