Roger Hurni, Author at LightHousePE

Overcommunicating with Your Customers Is Worse than Not Communicating at All

by Roger Hurni | Jun 13, 2024 | AI, Behavior, Blog, Personalization, Strategy

Roger Hurni AI | Behavior | Blog | Personalization | Strategy Overcommunicating with Your Customers Is Worse than Not Communicating at All It recently hit me that I’ve been getting tons of emails and push notifications from brands. I started monitoring it. When I...

An AI Guide That Takes You from Intimidation to Integration

by Roger Hurni | May 29, 2024 | AI, Behavior, Blog, Personalization, Privacy, Strategy

Roger Hurni AI | Behavior | Blog | Personalization | Privacy | Strategy An AI Guide That Takes You from Intimidation to Integration Artificial Intelligence (AI) is no longer a futuristic concept but a present-day reality transforming industries across the globe....

How to Use AI Behavioral Data to Inform All Your Marketing Initiatives

by Roger Hurni | May 13, 2024 | AI, Behavior, Blog, Competition, Personalization, Strategy

Roger Hurni AI | Behavior | Blog | Competition | Personalization | Strategy How to Use AI Behavioral Data to Inform All Your Marketing Initiatives Everyone has had a validating experience with a product where it feels like a brand just gets them. To the customer, it...

Is Your Mobile App Ready for 2024 Peak Summer Travel?

by Roger Hurni | May 2, 2024 | AI, Behavior, Blog, Personalization, Travel and Tourism Industry

Roger Hurni AI | Behavior | Blog | Personalization | Travel and Tourism Industry Is Your Mobile App Ready for 2024 Peak Summer Travel? Make Your Data Work Harder for You This Season. As the warmth of summer approaches, so does the peak travel season. Now that...