by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization
Roger Hurni Behavior | Blog | Personalization How to Grow Your Marketing Staff by Not Adding Anyone. No matter which business you’re in, personnel resources are always limited. Too much work and not enough hands to get it done. I’ve never heard anyone say, “Wow, we...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data Is That a Robot in Your Pocket? Depending on which study you read, the average consumer has anywhere between 4,000 and 10,000 ads placed in front of them each day. As a marketer, even I think that’s just plain crazy. So, how...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog
Roger Hurni Behavior | Blog Do You Want a Thriving Company? Kill It. This is a lesson in relevancy. Recently, the 178-year-old travel company, Thomas Cook, closed its doors. You’re probably thinking, “Why should I care?” Here’s why: if you don’t constantly adapt to...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization
Roger Hurni Behavior | Blog | Personalization From Persona to Personal: The Potential of the Customer Experience. Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words,...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Competition, Geoconquesting, Location Data
Roger Hurni Behavior | Blog | Competition | Geoconquesting | Location Data The Best Competitive Intelligence Tool is in the Hands of Your Customers. Over the years, there have been a considerable amount of ways in which companies collect data on their competitors....
