by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Behavior | Blog | Geoconquesting | Location Data | Proximity Engagement Proximity Marketing Strategies: What You Need to Know. It drives me crazy when I read a post that is all tactical, but the author is trying to pass it off as strategic. I read such a...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data You Have a Smartphone, Why Not a Smart App? 10 years ago, we witnessed a revolution. A revolution that has forever changed our world — the migration from dumbphones to smartphones. And today, our smartphones give us...
by Roger Hurni | Jun 21, 2021 | Blog, Location Data, Proximity Engagement
Roger Hurni Blog | Location Data | Proximity Engagement This is Mobile Marketing’s Greatest Opportunity. For most brands, the use of mobile as an effective messaging vehicle is still an enigma, and beacon technology is not even close to being taken seriously by brands...
by Roger Hurni | Jun 21, 2021 | Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Blog | Geoconquesting | Location Data | Proximity Engagement Battle of the Geofences. And how to apply a winning strategy. So, I’m in Minneapolis for a conference (stay with me a minute, this is relevant). I arrived early so I can see a little of a...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data Is That a Robot in Your Pocket? Depending on which study you read, the average consumer has anywhere between 4,000 and 10,000 ads placed in front of them each day. As a marketer, even I think that’s just plain crazy. So, how...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Competition, Geoconquesting, Location Data
Roger Hurni Behavior | Blog | Competition | Geoconquesting | Location Data The Best Competitive Intelligence Tool is in the Hands of Your Customers. Over the years, there have been a considerable amount of ways in which companies collect data on their competitors....