by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Proximity Engagement
Roger Hurni Behavior | Blog | Proximity Engagement Are You Connecting the Digital and Physical World? Hey Siri. Ok Google. Alexa? Is anyone there? Hello? Companies are betting big that we want our real-world connected to our digital world and the integrated...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Behavior | Blog | Geoconquesting | Location Data | Proximity Engagement Proximity Marketing Strategies: What You Need to Know. It drives me crazy when I read a post that is all tactical, but the author is trying to pass it off as strategic. I read such a...
by Roger Hurni | Jun 21, 2021 | Blog, Location Data, Proximity Engagement
Roger Hurni Blog | Location Data | Proximity Engagement This is Mobile Marketing’s Greatest Opportunity. For most brands, the use of mobile as an effective messaging vehicle is still an enigma, and beacon technology is not even close to being taken seriously by brands...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Personalization, Proximity Engagement
Roger Hurni Behavior | Blog | Personalization | Proximity Engagement Email Is Being Replaced by Push Notifications. (And that’s a good thing.) Email marketing is considered to be cheap, especially compared to direct mail. Nonetheless, both have a cost — and I’m not...
by Roger Hurni | Jun 21, 2021 | Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Blog | Geoconquesting | Location Data | Proximity Engagement Battle of the Geofences. And how to apply a winning strategy. So, I’m in Minneapolis for a conference (stay with me a minute, this is relevant). I arrived early so I can see a little of a...
by Roger Hurni | Jun 19, 2021 | Blog, Fitness/Wellness/Beauty, Personalization, Proximity Engagement
Roger Hurni Blog | Fitness/Wellness/Beauty | Personalization | Proximity Engagement Avoid Lost Revenue with this Simple Fix. With professional service businesses, the success of the operation relies on its staff not having any idle time. Often this is referred to as...
