by Roger Hurni | Jun 19, 2021 | Behavior, Blog
Roger Hurni Behavior | Blog Do You Want a Thriving Company? Kill It. This is a lesson in relevancy. Recently, the 178-year-old travel company, Thomas Cook, closed its doors. You’re probably thinking, “Why should I care?” Here’s why: if you don’t constantly adapt to...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization
Roger Hurni Behavior | Blog | Personalization From Persona to Personal: The Potential of the Customer Experience. Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words,...
by Roger Hurni | Jun 19, 2021 | Blog, Personalization, Privacy
Roger Hurni Blog | Personalization | Privacy 2020: The Year of Deep Personalization Deep Dive. It started as a plunge into an activity and it has significantly evolved in the last 30 years. “Deep” is now associated with almost anything and everything involving a need...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Competition, Geoconquesting, Location Data
Roger Hurni Behavior | Blog | Competition | Geoconquesting | Location Data The Best Competitive Intelligence Tool is in the Hands of Your Customers. Over the years, there have been a considerable amount of ways in which companies collect data on their competitors....
by Roger Hurni | Jun 18, 2021 | Blog, Fitness/Wellness/Beauty, Geoconquesting, Personalization
Roger Hurni Blog | Fitness/Wellness/Beauty | Geoconquesting | Personalization How to Surprise and Delight with Personalization. Most brands completely underestimate the value of delivering an unexpected experience in an unexpected way. A few years ago, my wife...
by Roger Hurni | Jun 18, 2021 | Blog
Roger Hurni Blog What to do when your customers have vanished? The world has changed. It is now more critical than ever to model the behaviors of your customers. As a Behavior Designer, I’m often asked how I would apply behavior modeling in a variety of situations...
