by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Behavior | Blog | Geoconquesting | Location Data | Proximity Engagement Proximity Marketing Strategies: What You Need to Know. It drives me crazy when I read a post that is all tactical, but the author is trying to pass it off as strategic. I read such a...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data You Have a Smartphone, Why Not a Smart App? 10 years ago, we witnessed a revolution. A revolution that has forever changed our world — the migration from dumbphones to smartphones. And today, our smartphones give us...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Restaurant Industry
Roger Hurni Behavior | Blog | Restaurant Industry You Think Your App is Good. Here’s Why It’s Bad. I’m going to assume that since you’re reading this, you already have a general base of knowledge about the app experience. Trust me on this, you have apps on your phone,...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Personalization, Proximity Engagement
Roger Hurni Behavior | Blog | Personalization | Proximity Engagement Email Is Being Replaced by Push Notifications. (And that’s a good thing.) Email marketing is considered to be cheap, especially compared to direct mail. Nonetheless, both have a cost — and I’m not...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Casino Industry, Competition, Geoconquesting
Roger Hurni Behavior | Blog | Casino Industry | Competition | Geoconquesting How to Get Back the Customer Loyalty You’re Losing. At a conference recently, I was approached by a regional franchisor who wanted to ask me some questions about his customer loyalty program....
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization
Roger Hurni Behavior | Blog | Personalization How to Grow Your Marketing Staff by Not Adding Anyone. No matter which business you’re in, personnel resources are always limited. Too much work and not enough hands to get it done. I’ve never heard anyone say, “Wow, we...