by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Proximity Engagement
Roger Hurni Behavior | Blog | Proximity Engagement Are You Connecting the Digital and Physical World? Hey Siri. Ok Google. Alexa? Is anyone there? Hello? Companies are betting big that we want our real-world connected to our digital world and the integrated...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Behavior | Blog | Geoconquesting | Location Data | Proximity Engagement Proximity Marketing Strategies: What You Need to Know. It drives me crazy when I read a post that is all tactical, but the author is trying to pass it off as strategic. I read such a...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data You Have a Smartphone, Why Not a Smart App? 10 years ago, we witnessed a revolution. A revolution that has forever changed our world — the migration from dumbphones to smartphones. And today, our smartphones give us...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Restaurant Industry
Roger Hurni Behavior | Blog | Restaurant Industry You Think Your App is Good. Here’s Why It’s Bad. I’m going to assume that since you’re reading this, you already have a general base of knowledge about the app experience. Trust me on this, you have apps on your phone,...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Personalization, Proximity Engagement
Roger Hurni Behavior | Blog | Personalization | Proximity Engagement Email Is Being Replaced by Push Notifications. (And that’s a good thing.) Email marketing is considered to be cheap, especially compared to direct mail. Nonetheless, both have a cost — and I’m not...
by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Casino Industry, Competition, Geoconquesting
Roger Hurni Behavior | Blog | Casino Industry | Competition | Geoconquesting How to Get Back the Customer Loyalty You’re Losing. At a conference recently, I was approached by a regional franchisor who wanted to ask me some questions about his customer loyalty program....
