by Andrew Steele | Jun 30, 2021 | Behavior, Blog, Privacy
Andrew Steele Behavior | Blog | Privacy How New Privacy Restrictions Can Help Brands Rethink Customer Engagement. The ability of advertisers to have access to consumers’ online activity and behavior has been one of the most foundational drivers of the internet economy...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Proximity Engagement
Roger Hurni Behavior | Blog | Proximity Engagement Are You Connecting the Digital and Physical World? Hey Siri. Ok Google. Alexa? Is anyone there? Hello? Companies are betting big that we want our real-world connected to our digital world and the integrated...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Geoconquesting, Location Data, Proximity Engagement
Roger Hurni Behavior | Blog | Geoconquesting | Location Data | Proximity Engagement Proximity Marketing Strategies: What You Need to Know. It drives me crazy when I read a post that is all tactical, but the author is trying to pass it off as strategic. I read such a...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Location Data
Roger Hurni Behavior | Blog | Location Data You Have a Smartphone, Why Not a Smart App? 10 years ago, we witnessed a revolution. A revolution that has forever changed our world — the migration from dumbphones to smartphones. And today, our smartphones give us...
by Roger Hurni | Jun 21, 2021 | Behavior, Blog, Restaurant Industry
Roger Hurni Behavior | Blog | Restaurant Industry You Think Your App is Good. Here’s Why It’s Bad. I’m going to assume that since you’re reading this, you already have a general base of knowledge about the app experience. Trust me on this, you have apps on your phone,...
by Roger Hurni | Jun 21, 2021 | Blog, Location Data, Proximity Engagement
Roger Hurni Blog | Location Data | Proximity Engagement This is Mobile Marketing’s Greatest Opportunity. For most brands, the use of mobile as an effective messaging vehicle is still an enigma, and beacon technology is not even close to being taken seriously by brands...
