by Roger Hurni | Sep 17, 2021 | Blog, Casino Industry, Competition, Geoconquesting
Roger Hurni Blog | Casino Industry | Competition | Geoconquesting Geoconquesting: What Is It And When Is It A Bad Marketing Strategy? Getting customers from your competitors is one of the most important marketing strategies a brand should embrace. To date, the efforts...
by Andrew Steele | Sep 13, 2021 | Blog, Competition, Personalization, Restaurant Industry
Andrew Steele Blog | Competition | Personalization | Restaurant Industry SMS vs. Push: How Personalization Supercharges Customer Loyalty Why Adding Push To Your Mobile App’s Capabilities Is A Must Restaurants have historically relied on SMS as the primary...
by Spike Stevens | Aug 11, 2021 | Blog, Location Data, Restaurant Industry
Spike Stevens Blog | Location Data | Restaurant Industry Supercharged Location Data: Proximity Frequency Proximity Frequency is a fancy phrase to describe how often a prospect or customer is near your business but doesn’t come in. Why does this metric matter? Because...
by Spike Stevens | Jul 13, 2021 | Blog, Location Data
Spike Stevens Blog | Location Data Supercharged Location Data: Dwell Time (aka Time on Station) For decades the holy grail of retail shopping was trying to measure how long shoppers spent standing in front of various displays around the store. This metric is called...
by Andrew Steele | Jul 9, 2021 | Blog, Proximity Engagement, Restaurant Industry
Andrew Steele Blog | Proximity Engagement | Restaurant Industry How Proximity Engagement Turbo-charges QSR Loyalty. The mere presence of a loyalty program is no guarantee that a QSR will draw and retain customers, as such programs have now become the price of...
by Spike Stevens | Jun 30, 2021 | Blog, Location Data
Spike Stevens Blog | Location Data Supercharged Location Data: Time Since Last Visit We all own sophisticated smartphones, and it’s common knowledge that for nearly a decade our devices are capable of tracking our movements with increasing accuracy. As smartphone...
