by Andrew Steele | Oct 12, 2021 | Behavior, Blog, Location Data, Personalization, Proximity Engagement, Restaurant Industry
Andrew Steele Behavior | Blog | Location Data | Personalization | Proximity Engagement | Restaurant Industry Why Mobile Apps Hold the Key to Increasing Restaurant Profits Since third-party delivery services have come on the scene, it’s presented a bit of an impasse...
by Andrew Steele | Oct 4, 2021 | Behavior, Blog, Competition, Fitness/Wellness/Beauty, Location Data, Personalization, Proximity Engagement
Andrew Steele Behavior | Blog | Competition | Fitness/Wellness/Beauty | Location Data | Personalization | Proximity Engagement How Proximity Engagement Can Boost Customer Loyalty It comes as no surprise that the global pandemic has delivered a tremendous blow to the...
by Spike Stevens | Sep 27, 2021 | Blog, Competition, Geoconquesting, Location Data
Spike Stevens Blog | Competition | Geoconquesting | Location Data Supercharged Location Data: Competitor Locations and Conquesting Think about the effective marketing you could do if you knew how many visits your direct competitors were receiving from your customers....
by Spike Stevens | Aug 11, 2021 | Blog, Location Data, Restaurant Industry
Spike Stevens Blog | Location Data | Restaurant Industry Supercharged Location Data: Proximity Frequency Proximity Frequency is a fancy phrase to describe how often a prospect or customer is near your business but doesn’t come in. Why does this metric matter? Because...
by Spike Stevens | Jul 13, 2021 | Blog, Location Data
Spike Stevens Blog | Location Data Supercharged Location Data: Dwell Time (aka Time on Station) For decades the holy grail of retail shopping was trying to measure how long shoppers spent standing in front of various displays around the store. This metric is called...
by Spike Stevens | Jun 30, 2021 | Blog, Location Data
Spike Stevens Blog | Location Data Supercharged Location Data: Time Since Last Visit We all own sophisticated smartphones, and it’s common knowledge that for nearly a decade our devices are capable of tracking our movements with increasing accuracy. As smartphone...
