by Roger Hurni | Jun 19, 2021 | Behavior, Blog, Personalization
Roger Hurni Behavior | Blog | Personalization From Persona to Personal: The Potential of the Customer Experience. Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words,...
by Roger Hurni | Jun 19, 2021 | Blog, Personalization, Privacy
Roger Hurni Blog | Personalization | Privacy 2020: The Year of Deep Personalization Deep Dive. It started as a plunge into an activity and it has significantly evolved in the last 30 years. “Deep” is now associated with almost anything and everything involving a need...
by Roger Hurni | Jun 18, 2021 | Blog, Fitness/Wellness/Beauty, Geoconquesting, Personalization
Roger Hurni Blog | Fitness/Wellness/Beauty | Geoconquesting | Personalization How to Surprise and Delight with Personalization. Most brands completely underestimate the value of delivering an unexpected experience in an unexpected way. A few years ago, my wife...