by Spike Stevens | Mar 13, 2024 | AI, Behavior, Blog, Personalization, Strategy
Spike Stevens AI | Behavior | Blog | Personalization | Strategy How Adding True 1:1 Personalized Content to Your Mobile Marketing Can Generate Immediate ROI for Your Business Personalized automated mobile marketing is more accessible and affordable than most business...
by Spike Stevens | Dec 6, 2021 | Behavior, Blog, Geoconquesting, Location Data
Spike Stevens Behavior | Blog | Geoconquesting | Location Data Supercharged Location Data: Heatmaps and Clusters There’s a cohort-based type of location data called cluster data, which is pretty much exactly what it sounds like: understanding where and when clusters...
by Spike Stevens | Sep 27, 2021 | Blog, Competition, Geoconquesting, Location Data
Spike Stevens Blog | Competition | Geoconquesting | Location Data Supercharged Location Data: Competitor Locations and Conquesting Think about the effective marketing you could do if you knew how many visits your direct competitors were receiving from your customers....
by Spike Stevens | Aug 11, 2021 | Blog, Location Data, Restaurant Industry
Spike Stevens Blog | Location Data | Restaurant Industry Supercharged Location Data: Proximity Frequency Proximity Frequency is a fancy phrase to describe how often a prospect or customer is near your business but doesn’t come in. Why does this metric matter? Because...
by Spike Stevens | Jul 13, 2021 | Blog, Location Data
Spike Stevens Blog | Location Data Supercharged Location Data: Dwell Time (aka Time on Station) For decades the holy grail of retail shopping was trying to measure how long shoppers spent standing in front of various displays around the store. This metric is called...
